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Tag: brand

trademark function

What is the Function of Brand?

According to Article 4 of the Turkish Industrial Property Law No. 6769, ‘Trademarks may consist of any signs like words, including personal names, figures, colors, letters, numbers, sounds, and the shape of goods or their packaging, provided that such signs are capable of distinguishing the

Why should You Register Your Trademark?

Although we do not notice it much in daily life, brands/trademarks are the cornerstones of the relationship between companies and their buyers and customers. The impression and reputation created by the trademarks determine the most important decision of consumers in the purchase of goods or

The World’s Most Valuable Brands

The 100 most valuable brands have been announced by Forbes. When it comes to brand value, it’s hard to topple Big Tech. On Forbes’ 2020 list of the 100 most valuable brands, the top five are the same as last year: Apple, Google, Microsoft, Amazon, and